Dubai Bank announced today that it has won the “Best Advertising Campaign” award at the Banker Middle East Industry Awards 2010. The award came in recognition of the extremely successful marketing of its Kunooz Value Plus account, a flexible, Shari’a-compliant account that lets customers maximize profit opportunities while getting a chance to win cash prizes.
The award was accepted by Waleed Al Awadi, Deputy Chief Marketing Officer, Dubai Bank, at a high-profile ceremony held recently in Dubai. Other Dubai Bank attendees at the event included Zahir Khurshid, Head of Product Development; Faris Qavi, Advertising Manager; Zubair Ahmed, Head of IT Business Development; and Dr. Saadia Asif, Head of Brand Management.
“Dubai Bank’s Kunooz Value Plus account has proved to be one of the most successful products in the history of the bank,” said Al Awadi. “In 2009 alone, we saw more than 400 per cent growth in our overall Kunooz portfolio – thanks to the innovative nature of the product, host of benefits and, of course, our highly successful advertising campaign.
“On behalf of everyone at Dubai Bank, I would like to thank CPI Financial, the panel of judges and all those who voted for us for recognising the success of this campaign,” he said. “Most important, I would like to extend our gratitude to all our customers for placing their trust with us and choosing Dubai Bank as their financial partner to meet all their banking needs.”
Under the hugely popular Kunooz monthly cash prize promotion, each multiple of AED 1,000 deposited in the Kunooz Account qualifies the customer for multiple entries into the draw for daily cash prizes of AED 30,000. For every multiple of AED 5,000 deposited, account holders become eligible for entry into the monthly grand prize draw of AED 1 million. The programme also offers participants the possibility to win more than once.
The annual Banker Middle East Industry Awards are designed to recognise banks and financial institutions that are pioneers in finance and have witnessed growth through these turbulent times. Organised by CPI Financial, publisher of Banker Middle East, the awards strive to showcase those institutions that are truly innovative and pioneering in their respective areas.
Award shortlists were created by the judging panel, and winners were voted on by the readers of Banker Middle East, with nearly 150,000 votes counted in the various categories.